When you think of Australian fashion, you might think of flip-flops (thongs, if you want to use the correct slang!), bikinis and boardshorts.
Think again! Australia has produced some super unique clothing brands and designers, and while a lot of them have gone global, many people still don’t realise where they started. In fact, you might be wearing an Aussie fashion label right now!
Here are ten Australian clothing brands worth checking out.
Réalisation Par’s silky slip dresses have made their way into wardrobes all over the world. The Sydney brand was founded by two friends in 2015, and has built a huge following on Instagram over the past decade. If you’ve spotted a floaty floral dress at brunch and wondered where to buy it, there’s a good chance it was from Realisation Par.
As seen on: Margot Robbie, Alexa Chung, Bella Hadid.
Brisbane-based Dissh started as a high street store, but skyrocketed into popularity after a total rebrand in 2020. Their linen dresses and workwear co-ords are well made, easy to wear and easy to style.
As seen on: Meryl Streep herself at a recent Devil Wears Prada 2 promo event.
Streetwear and denim brand Ksubi began in 1999, founded by a group of Sydney surfers and musicians who were sick of not finding jeans that fit right. The denim brand has since become a favourite among the hip hop community, complete with a sold-out Travis Scott collaboration in 2017.
As seen on: A$AP Rocky, Kendall Jenner, Charli xcx
Melbourne’s Assembly Label makes classic, affordable basics. If you’re looking to build a capsule wardrobe on a budget, there’s no better place to start than their t-shirts, denim and outerwear.
Deiji Studios is a Sydney label, first known for its linen pyjama sets. They’ve since expanded into regular clothing, accessories and bedding, so you can wear Deiji head to toe every day of the week.
As seen on: Gigi Hadid, Jennifer Lawrence
Christopher Esber launched his designer label in 2010 and has become one of Australia’s biggest fashion exports, debuting at Paris Fashion Week and winning the prestigious Andam Prize in 2024. You may have even spotted his clothing on the red carpet.
As seen on: Gabrielle Union, Rachel McAdams
For a pair of jeans to last a lifetime, look no further than Nobody Denim. They’ve been designing ethically made jeans since 1999, and have a style and fit for every occasion, not to mention free repairs for the first year after purchase.
VRG GRL (pronounced Verge Girl) started as a Brisbane shop in 2007. They’ve since gone fully online and grown into an accessible, fun label known for its beach-ready dresses, oversized t-shirts and printed co-ords.
As seen on: none other than Taylor Swift
Founded in 2016 by ex-Ksubi creatives, Double Rainbouu is one of Australia’s coolest (and most colourful) streetwear brands. Their Hawaiian shirts will make you feel like it’s summer all year round.
Wondering where the characters from the White Lotus buy their wardrobes? Look no further than Sydney label Alemais! Founded in 2020, it’s grown quickly over the last few years, with breezy pieces made from natural fabrics like linen, ramie and organic cotton. Perfect for a beach holiday.
As seen on: Various cast members of The White Lotus, season 3.